{"id":123,"date":"2013-09-04T20:28:06","date_gmt":"2013-09-04T20:28:06","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=123"},"modified":"2013-09-11T22:16:01","modified_gmt":"2013-09-11T22:16:01","slug":"week-2-blog-assignment-instructions-wordmark","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=123","title":{"rendered":"Week 2 Blog Assignment Instructions: Wordmark"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-124\" alt=\"goldtop\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop.jpg\" width=\"535\" height=\"765\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop.jpg 535w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop-209x300.jpg 209w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><\/p>\n<p>This week you are going to critique <strong>two<\/strong> wordmarks from a typographic perspective. What do you think of its typeface? What kinds of typography adjustments (color, reshaping letters, tracking, kerning, leading&#8230;) did the designers make to let the wordmark stand out? Does the type design align with the brand identity or development strategy? Does it create a memorable visual experience for the viewers? If you are choosing a redesigned wordmark, it would also be interesting to compare the old design with the new one.<\/p>\n<p><a href=\"http:\/\/www.creativebloq.com\/logo-design\/typographic-3132206\">Here<\/a> are some great examples from the Creative Bloq.<\/p>\n<p>It&#8217;s OK if you can&#8217;t find the exact typeface name of the wordmark, just describe its characteristics. But here is a great tool for typeface identification: <a href=\"http:\/\/www.myfonts.com\/WhatTheFont\/\">WhatTheFont!<\/a>.<\/p>\n<p>Images of the wordmarks can be resources from the Internet or photos you take with your iPhone.<\/p>\n<ul>\n<li><strong>Deadline for posts: Sep. 6, Friday. 11:59 PM<\/strong><\/li>\n<li><strong>Deadline for two comments: Sep. 8, Sunday. 11:59 PM<\/strong><\/li>\n<\/ul>\n<p>This assignment will provide some inspirations for your own resume workmark design. Have fun!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week you are going to critique two wordmarks from a typographic perspective. What do you think of its typeface? What kinds of typography adjustments (color, reshaping letters, tracking, kerning, leading&#8230;) did the designers make to let the wordmark stand &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=123\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/123"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123"}],"version-history":[{"count":7,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions\/126"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}