{"id":1317,"date":"2013-11-08T20:29:19","date_gmt":"2013-11-08T20:29:19","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1317"},"modified":"2013-11-08T20:29:19","modified_gmt":"2013-11-08T20:29:19","slug":"headline","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1317","title":{"rendered":"Headline"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Screen-Shot-2013-11-08-at-3.22.25-PM.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1318\" alt=\"Screen Shot 2013-11-08 at 3.22.25 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Screen-Shot-2013-11-08-at-3.22.25-PM-296x300.png\" width=\"296\" height=\"300\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Screen-Shot-2013-11-08-at-3.22.25-PM-296x300.png 296w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Screen-Shot-2013-11-08-at-3.22.25-PM.png 671w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/a><\/p>\n<p>This headline and deck work very well together. The headline is creative and draws the reader in because it is unusual and is targeted to a specific audience. It is not broad, it is not confusing, it is clear and is successful in pulling in its designated audience.<\/p>\n<p>The deck: &#8220;This hyper-tailored shopping list has something for everyone you know, including your very sophisticated chicken&#8221; works great with the headline and the fun language is consistent throughout.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This headline and deck work very well together. The headline is creative and draws the reader in because it is unusual and is targeted to a specific audience. It is not broad, it is not confusing, it is clear and &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1317\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1317"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1317"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1317\/revisions\/1320"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}