{"id":134,"date":"2013-09-05T02:16:43","date_gmt":"2013-09-05T02:16:43","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=134"},"modified":"2013-09-05T02:16:43","modified_gmt":"2013-09-05T02:16:43","slug":"week-2-wordmarks","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=134","title":{"rendered":"Week 2 &#8211; Wordmarks"},"content":{"rendered":"<p>1.\u00a0<a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Five-Below.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-135\" alt=\"Five Below\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Five-Below.jpg\" width=\"287\" height=\"287\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Five-Below.jpg 287w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Five-Below-150x150.jpg 150w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/a><\/p>\n<p>Lowercase and capital letters were used unconventionally in the wordmark above, which initially caught my eye. \u00a0The mix of the lowercase and uppercase letters and the sans serif font gives the store a young vibe which is consistent with its target audience&#8211;young teenagers looking for cheap buys. The lowercase &#8220;o&#8221; in the raise position over the &#8220;L&#8221; gives the viewer a sense that it is the degree symbol, and -5 degrees is pretty &#8220;cool.&#8221;\u00a0The store does not sell anything above $5, so the actual meaning of the wordmark is consistent with the store&#8217;s mission.<\/p>\n<p>2.\u00a0<a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/JanSport.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-136\" alt=\"JanSport\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/JanSport.jpg\" width=\"250\" height=\"162\" \/><\/a><\/p>\n<p>This second wordmark is a well-known company around campus. In terms of the kerning, because the letters are all connected and bold, it gives the name strength, which is an important attribute for backpacks that are often heavy. Dropping the &#8220;J&#8221; and &#8220;S&#8221; down further than the rest of the wordmark separates the words and makes it easier for the reader to recognize the name. JanSport&#8217;s mission states that they are interested in &#8220;the discovery of fun, freedom and adventure.&#8221; As their mission, including &#8220;sport&#8221; in their name is beneficial because it attracts sporty, athletic people that are also keen on discovering new things and going on adventures.<\/p>\n<p>Sarah Graham<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.\u00a0 Lowercase and capital letters were used unconventionally in the wordmark above, which initially caught my eye. \u00a0The mix of the lowercase and uppercase letters and the sans serif font gives the store a young vibe which is consistent with &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=134\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/134"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}