{"id":140,"date":"2013-09-05T22:08:59","date_gmt":"2013-09-05T22:08:59","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=140"},"modified":"2013-09-05T22:08:59","modified_gmt":"2013-09-05T22:08:59","slug":"kerning-plays-an-important-role","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=140","title":{"rendered":"Kerning Plays an Important Role"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-05-at-3.00.17-PM.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-141\" alt=\"Screen Shot 2013-09-05 at 3.00.17 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-05-at-3.00.17-PM.png\" width=\"272\" height=\"184\" \/><\/a><\/p>\n<p>The wordmark above is representative of Michael Roth, an independent consultant. After scrolling through hundreds of wordmarks on a particular website that I came across, this one specifically stuck out to me. The color struck me right away. It was bold enough to stand out from other work marks, but not overpowering to the point where its design turned me off. I felt that the text led me in the way it was supposed to due to the kerning choices that were used. The kerning was slight enough that it allowed me to see the overall image (the letter m) first, then leading my eyes to the individual r that came after. Finally I understood the entire meaning of the wordmark by reading the full name printed underneath. I think I was so attracted to this wordmark initially because it was bold enough to grab my attention while still staying simple enough to the point where it looked professional.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-shot-2013-09-05-at-6.00.12-PM.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-146\" alt=\"Screen shot 2013-09-05 at 6.00.12 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-shot-2013-09-05-at-6.00.12-PM-300x160.png\" width=\"300\" height=\"160\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-shot-2013-09-05-at-6.00.12-PM-300x160.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-shot-2013-09-05-at-6.00.12-PM-500x267.png 500w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-shot-2013-09-05-at-6.00.12-PM.png 556w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>When I first came across this wordmark for the company eight, I had to take a second glance. Immediately the number &#8220;8&#8221; jumped out at me because my eyes focused on the first two characters coming together as one image. However, after staring at the wordmark for a little I saw the bigger picture. The letters e, i, g, h, and t were all formed out of the numerical version of 8. While the letters are not the first thing my eyes were initially attracted to, I was able to understand the meaning immediately. I like how this wordmark made me think. The way in which the number 8 is cut to make the letters and the way each letter is positioned is what made this wordmark so interesting to me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The wordmark above is representative of Michael Roth, an independent consultant. After scrolling through hundreds of wordmarks on a particular website that I came across, this one specifically stuck out to me. The color struck me right away. It was &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=140\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/140"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140"}],"version-history":[{"count":1,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}