{"id":1402,"date":"2013-11-15T14:33:38","date_gmt":"2013-11-15T14:33:38","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1402"},"modified":"2013-11-15T14:33:38","modified_gmt":"2013-11-15T14:33:38","slug":"ipad-magazine-cover","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1402","title":{"rendered":"iPad Magazine Cover"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-ipad.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1403\" alt=\"Mad Men ipad\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-ipad-281x300.jpg\" width=\"281\" height=\"300\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-ipad-281x300.jpg 281w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-ipad.jpg 375w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/a> <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-print.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1404\" alt=\"Mad Men print\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-print-224x300.jpg\" width=\"224\" height=\"300\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-print-224x300.jpg 224w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/11\/Mad-Men-print.jpg 349w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/a><\/p>\n<p>I chose this Newsweek cover because between the print and iPad version, there is very little change, but what does change is interesting. The text in the lower left is removed for the iPad and it makes a huge difference in the cover. For print, you have to show what is offered and intrigue people to buy the issue, but this isn&#8217;t true for the iPad version. Being able to remove that extra text keeps the cover clean and focused on the main story. The other change that is clearly apparent is that the print cover advertises that it&#8217;s a double issue in the upper right corner. Putting this banner in the upper right is a spot visible at a newsstand. It is important to advertise this in the print version to gain sales, but not necessary for the iPad version. Removing the sales points makes the iPad version more genuine and less like Newsweek is just selling you something.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I chose this Newsweek cover because between the print and iPad version, there is very little change, but what does change is interesting. The text in the lower left is removed for the iPad and it makes a huge difference &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=1402\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1402"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1402"}],"version-history":[{"count":1,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1402\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/1402\/revisions\/1405"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}