{"id":168,"date":"2013-09-06T18:16:49","date_gmt":"2013-09-06T18:16:49","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=168"},"modified":"2013-09-06T18:16:49","modified_gmt":"2013-09-06T18:16:49","slug":"eric-gordons-post-9613","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=168","title":{"rendered":"Eric Gordon&#8217;s Post 9\/6\/13"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark1.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-169\" alt=\"Wordmark1\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark1-300x119.png\" width=\"300\" height=\"119\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark1-300x119.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark1.png 342w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The typeface on the Jeep wordmark is simple but bold.\u00a0 It gives off a rugged and masculine impression to sell the idea that its cars are meant for tough outdoor use.\u00a0 Although this example of the \u00a0wordmark is green, it is not uncommon to see different colors utilized, generally black or a darker blue. These deep and strong colors reinforce the outdoors aspect of the car and play to the manly, working class man.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark2.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-171\" alt=\"Wordmark2\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark2-300x99.png\" width=\"300\" height=\"99\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark2-300x99.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Wordmark2.png 352w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>the Sharpie wordmark is designed to appear as if it was written by an actual sharpie.\u00a0 The letters appear to flow uniformly to right as the eye carries across the word.\u00a0 This also highlights the handwritten aspect.\u00a0 The &#8220;h&#8221; and the &#8220;r&#8221; appear to have been created by two separate marker strokes.\u00a0The capital &#8220;S&#8221; and the lowercase &#8220;p&#8221; are the only letters that do not connect to the following letter.\u00a0 It is easy to see the way in which the &#8220;p&#8221; was written, a downward stroke retraced up to form the round section in a clockwise stroke.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The typeface on the Jeep wordmark is simple but bold.\u00a0 It gives off a rugged and masculine impression to sell the idea that its cars are meant for tough outdoor use.\u00a0 Although this example of the \u00a0wordmark is green, it &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=168\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/168"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168"}],"version-history":[{"count":1,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/168\/revisions\/177"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}