{"id":203,"date":"2013-09-06T21:27:57","date_gmt":"2013-09-06T21:27:57","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=203"},"modified":"2013-09-06T21:27:57","modified_gmt":"2013-09-06T21:27:57","slug":"week-2-post-wordmarks","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=203","title":{"rendered":"Week 2 Post: Wordmarks"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.52.22-PM.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-204\" alt=\"Screen Shot 2013-09-06 at 4.52.22 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.52.22-PM-300x112.png\" width=\"300\" height=\"112\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.52.22-PM-300x112.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.52.22-PM.png 346w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The wordmark for Tiffany &amp; Co. represents the high-end jewelry store very nicely. The large serifs and thin letters make the typeface look formal and proper, which signifies the elegance and class of the items in the store. The plain black type, simple letters and uniform kerning between letters also show how the merchandise at Tiffany\u2019s is classic and traditional. Every letter is a capital letter, which draws attention, but the \u201cT\u201d and \u201cC\u201d rise above the others to create a bit of separation.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.27.14-PM.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-205\" alt=\"Screen Shot 2013-09-06 at 4.27.14 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.27.14-PM-300x131.png\" width=\"300\" height=\"131\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.27.14-PM-300x131.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Screen-Shot-2013-09-06-at-4.27.14-PM.png 483w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The wordmark for Little Tikes is very colorful and bold. Since the company manufactures young children\u2019s toys, and since the word \u201clittle\u201d is part of its name, all of the letters in the wordmark are lowercase. Red and blue are colors often associated with children, especially young boys, so it seems fitting that these colors were chosen for the Little Tikes wordmark. The bold and unique letters, especially the letter \u201ce,\u201d \u00a0also give the wordmark a childish vibe. The tight kerning allows the reader\u2019s eye to skim quickly over the company name and allows both words to easily work together as one name.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The wordmark for Tiffany &amp; Co. represents the high-end jewelry store very nicely. The large serifs and thin letters make the typeface look formal and proper, which signifies the elegance and class of the items in the store. The plain &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=203\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/203"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":207,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/203\/revisions\/207"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}