{"id":209,"date":"2013-09-07T01:25:11","date_gmt":"2013-09-07T01:25:11","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=209"},"modified":"2013-09-07T01:25:11","modified_gmt":"2013-09-07T01:25:11","slug":"wordmarks-2","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=209","title":{"rendered":"Wordmarks"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-211\" alt=\"Sharpie_Logo_BW_v2\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2-300x98.jpg\" width=\"300\" height=\"98\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2-300x98.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2-1024x336.jpg 1024w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2-500x164.jpg 500w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/Sharpie_Logo_BW_v2.jpg 1800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The sharpie wordmark is effective because the font looks like stroke of a sharpie marker\/pen. The designer also chose to use only black because the traditional sharpie marker was black. The loose cursive writing also makes the word look handwritten. The font that is used is also easy to read and unique so it makes it easier for the consumer to recognize it.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/black_harry_potter_logo.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-210\" alt=\"black_harry_potter_logo\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/black_harry_potter_logo-300x100.jpg\" width=\"300\" height=\"100\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/black_harry_potter_logo-300x100.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/black_harry_potter_logo-1024x342.jpg 1024w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/black_harry_potter_logo-500x167.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The harry potter wordmark goes along with the aesthetics of the entire movie. The font&#8217;s jagged footings make it seem as though it could have been written using a quill, and the &#8220;p&#8221; has a lightening bolt, just like Harry does. The uneven quality to the letters with the jagged edges also makes the font look spooky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sharpie wordmark is effective because the font looks like stroke of a sharpie marker\/pen. The designer also chose to use only black because the traditional sharpie marker was black. The loose cursive writing also makes the word look handwritten. &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=209\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,1,13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/209"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209"}],"version-history":[{"count":3,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":251,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/209\/revisions\/251"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}