{"id":253,"date":"2013-09-07T18:48:11","date_gmt":"2013-09-07T18:48:11","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=253"},"modified":"2013-09-07T18:48:49","modified_gmt":"2013-09-07T18:48:49","slug":"week-2-wordmarks-2","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=253","title":{"rendered":"Week 2: Wordmarks"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/pinkberry-logo.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-254\" alt=\"pinkberry-logo\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/pinkberry-logo.jpg\" width=\"252\" height=\"65\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The first wordmark I chose was Pinkberry&#8217;s because its a logo that I&#8217;ve always been attracted to. The sans serif typeface makes it fun and easy to read. The colors and simple side logo add a refreshing look. This logo represents the company well because I would want to go get a nice froyo after looking at this.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/images.jpeg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-255\" alt=\"images\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/images-300x87.jpeg\" width=\"300\" height=\"87\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/images-300x87.jpeg 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/images.jpeg 415w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The second wordmark I chose was Tostitos. I&#8217;ve always liked this logo because at first glance it seems pretty typical- a sans serif typeface with a bit of novelty thrown in. However at second glance you realize that the T&#8217;s and I&#8217;s are actually people sharing chips and salsa. Hence, a total representation of the company.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The first wordmark I chose was Pinkberry&#8217;s because its a logo that I&#8217;ve always been attracted to. The sans serif typeface makes it fun and easy to read. The colors and simple side logo add a refreshing look. This &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=253\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/253"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=253"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/253\/revisions\/257"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}