{"id":259,"date":"2013-09-08T04:32:50","date_gmt":"2013-09-08T04:32:50","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=259"},"modified":"2013-09-08T04:35:17","modified_gmt":"2013-09-08T04:35:17","slug":"wordmark-3","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=259","title":{"rendered":"Wordmark"},"content":{"rendered":"

\"SUPREME<\/a><\/p>\n

Supreme is a leading brand in the street-wear industry and is popular among a varied range of demographics. Many would argue that this is a result of their use of simplicity in their designs, and this is perfectly exemplified in their primary Wordmark. What I like about the simplicity of the Wordmark is that it doesn’t just strive to be simple, it\u00a0emphasizes<\/em> the word “Supreme” by doing so. It’s saying, “instead of cluttering up the word with fancy blots and scripts, let’s just allow the word speak for itself,” and it does. I can also appreciate the fact they decided to not just write the word in a nice front, but almost cut the word out of the red square so that the red color makes the word more pronounced.<\/p>\n

\"BLACK<\/a><\/p>\n

Black Scale is another well-known street-attire brand and has a very unique style. In their clothing, they make an effort to be dark and give their designs a kind of “classic” feel; this is also especially represented in their Wordmark. The plain, serif text accomplishes the “classic” feel to the brand and is further amplified by the script writing in the background. To add to the distinctiveness of the brand, turning the “A’s” into “V’s” was a clever decision and further contributed to the sharpness and feel of the Wordmark. Not to mention, they attempted to stay in a darker range of colors when making their design.<\/p>\n","protected":false},"excerpt":{"rendered":"

Supreme is a leading brand in the street-wear industry and is popular among a varied range of demographics. Many would argue that this is a result of their use of simplicity in their designs, and this is perfectly exemplified in … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,13],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/259"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=259"}],"version-history":[{"count":8,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":1666,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/259\/revisions\/1666"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}