{"id":662,"date":"2013-10-03T19:25:15","date_gmt":"2013-10-03T19:25:15","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=662"},"modified":"2013-10-03T19:26:12","modified_gmt":"2013-10-03T19:26:12","slug":"chobani-go-real-website","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=662","title":{"rendered":"Chobani Go Real Website"},"content":{"rendered":"

\"Screen<\/a>\u00a0On the Chobani website’s home page, the design is clean and simple while maintaining a bold edge. Emphasizing the white space, the page is dominated by a specific blue color and white as it creates continuity of the colors of their plain original yogurt. Next to the Chobani wordmark there are three headings: “What is real?” “Real Process” and “Tastes Real.” By clicking on each of these tabs, it automatically scrolls you down to a further down section of the page.<\/p>\n

\"Screen<\/a>\"Screen\u00a0“What is real?”
\n<\/em>In the words of the Chobani founder and CEO, customers are offered to watch a video which can then be linked to either Facebook or Twitter as indicated by the two icons under the video–an easy way for customers to show their support through social media.<\/p>\n

\"Screen<\/a> “Real<\/em> Process”
\nI really was drawn to this cute and colorful depiction of the process Chobani uses in producing their top-quality yogurt products. With a variety of different typographic styles and techniques, it all works together to create an interesting and captivating picture that is meanwhile informative.<\/p>\n

\"Screen<\/a>\u00a0 At the bottom of the page, cartoon speech bubbles show the words of real live customers that are either tweeting or facebooking about Chobani which informs viewers of other opinions as well as encourages them to share their own experiences through social media. I also really like the continuation of the color scheme as it focuses as well as emphasizes the yogurt on the bottom right which is in line with a rectangle across the bottom with tools in which to share information. I think it flows together really nicely.<\/p>\n

\"Screen<\/a>\u00a0In accordance to their philosophy of natural and healthy eating, it makes sense that Chobani would go the extra mile to include a section of their website dedicated to health-conscious cooking recipes. The easy recipes that promote their own products encourages customers to not only eat healthy, but also to eat\u00a0their<\/em> healthy products.<\/p>\n

\"Screen<\/a>In the end, Chobani’s website is effectively designed to attract customers who are likely to fall in love with the company’s natural, health-conscious ways. I am drawn to their website as its simple, color block design and attention to detail creates a unique web layout to entice viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0On the Chobani website’s home page, the design is clean and simple while maintaining a bold edge. Emphasizing the white space, the page is dominated by a specific blue color and white as it creates continuity of the colors of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/662"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=662"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions"}],"predecessor-version":[{"id":672,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions\/672"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}