{"id":868,"date":"2013-10-12T01:36:50","date_gmt":"2013-10-12T01:36:50","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=868"},"modified":"2013-10-12T01:36:50","modified_gmt":"2013-10-12T01:36:50","slug":"web-design-gestalt","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=868","title":{"rendered":"Web Design Gestalt"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-869\" alt=\"JJ's\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs.png\" width=\"1092\" height=\"587\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs.png 1092w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs-300x161.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs-1024x550.png 1024w, https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/10\/JJs-500x268.png 500w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/a><\/p>\n<p>FIGURE AND BACKGROUND: The obvious figure in this case is the sandwich.\u00a0 The background is completely empty which lends further focus to the details of the sandwich and how delicious it looks.<\/p>\n<p>PROXIMITY AND ALIGNMENT: The header, which lies next to the sandwich is in a font that carries all capitals that are thick and strong.\u00a0 There is a slight tilt to the right which suggests motion.\u00a0 These sandwiches are FAST.\u00a0 The menu comes in a different typeface and different color.\u00a0 This creates a contrast to let the viewer know exactly what each component is<\/p>\n<p>CONTINUATION: There is not a lot of content on this page and the simplicity lends to the viewing pleasure.\u00a0 All of the information is grouped neatly at the top right corner in the information bar.\u00a0 To the left is the Jimmy Johns logo and then there is nothing else.\u00a0 Everything is tied together in one continuous form.<\/p>\n<p>VISUAL HIERARCHY: The clear and dominant component of this web page is the sandwich.\u00a0 It dominates the scene with all of its colorful greasy and delicious detail.\u00a0 The web page is an advertisement for the product itself.\u00a0 This is the first and last thing you will see with continued glances back at it during the visual scan of the rest of the page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIGURE AND BACKGROUND: The obvious figure in this case is the sandwich.\u00a0 The background is completely empty which lends further focus to the details of the sandwich and how delicious it looks. PROXIMITY AND ALIGNMENT: The header, which lies next &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/?p=868\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/868"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=868"}],"version-history":[{"count":5,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/868\/revisions"}],"predecessor-version":[{"id":874,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=\/wp\/v2\/posts\/868\/revisions\/874"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g1\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}