{"id":133,"date":"2013-09-04T20:29:23","date_gmt":"2013-09-04T20:29:23","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g2\/?p=133"},"modified":"2013-09-11T22:16:37","modified_gmt":"2013-09-11T22:16:37","slug":"week-2-blog-assignment-instructions-wordmark","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/04\/week-2-blog-assignment-instructions-wordmark\/","title":{"rendered":"Week 2 Blog Assignment Instruction: Wordmark"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop.jpg\"><img loading=\"lazy\" alt=\"goldtop\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g1\/wp-content\/uploads\/sites\/3\/2013\/09\/goldtop.jpg\" width=\"535\" height=\"765\" \/><\/a><\/p>\n<p>This week you are going to critique <strong>two<\/strong> wordmarks from a typographic perspective. What do you think of its typeface? What kinds of typography adjustments (color, reshaping letters, tracking, kerning, leading&#8230;) did the designers make to let the wordmark stand out? Does the type design align with the brand identity or development strategy? Does it create a memorable visual experience for the viewers? If you are choosing a redesigned wordmark, it would also be interesting to compare the old design with the new one.<\/p>\n<p><a href=\"http:\/\/www.creativebloq.com\/logo-design\/typographic-3132206\">Here<\/a> are some great examples from the Creative Bloq.<\/p>\n<p>It&#8217;s OK if you can&#8217;t find the exact typeface name of the wordmark, just describe its characteristics. But here is a great tool for typeface identification: <a href=\"http:\/\/www.myfonts.com\/WhatTheFont\/\">WhatTheFont!<\/a>.<\/p>\n<p>Images of the wordmarks can be resources from the Internet or photos you take with your iPhone.<\/p>\n<ul>\n<li><strong>Deadline for posts: Sep. 6, Friday. 11:59 PM<\/strong><\/li>\n<li><strong>Deadline for two comments: Sep. 8, Sunday. 11:59 PM<\/strong><\/li>\n<\/ul>\n<p>This assignment will provide some inspirations for your own resume workmark design. Have fun!<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week you are going to critique two wordmarks from a typographic perspective. What do you think of its typeface? What kinds of typography adjustments (color, reshaping letters, tracking, kerning, leading&#8230;) did the designers make to let the wordmark stand &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/04\/week-2-blog-assignment-instructions-wordmark\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/133"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":6,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/133\/revisions\/313"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}