{"id":223,"date":"2013-09-06T00:04:02","date_gmt":"2013-09-06T00:04:02","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g2\/?p=223"},"modified":"2013-09-06T00:37:02","modified_gmt":"2013-09-06T00:37:02","slug":"223","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/223\/","title":{"rendered":"Ebay and Jeep Wordmarks"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/ebay.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-220\" alt=\"ebay\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/ebay-300x154.png\" width=\"300\" height=\"154\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/ebay-300x154.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/ebay-500x257.png 500w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/ebay.png 608w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The typeface of the Ebay logo,\u00a0Univers 53 Extended, is an example of san serif. I think this is an effective wordmark because the mix of different warm colors not only capture the viewers eye but come off as fun too. Ebay is like its own community, attracting members from all over the world to sell items, so the mixture of colors is effective. I like how all of hte letters are lowercase, too, because it makes the font more playful. The letters are also simple and easy to read, with little to no space between them, making the tracking even. The kerning between letters is also very minimal, showing how close people from all over the world are and how one is able to order a product from Australia, with this online trading superstore.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/Screen-Shot-2013-09-05-at-8.08.33-PM1.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-231\" alt=\"Screen Shot 2013-09-05 at 8.08.33 PM\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/Screen-Shot-2013-09-05-at-8.08.33-PM1-300x116.png\" width=\"300\" height=\"116\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/Screen-Shot-2013-09-05-at-8.08.33-PM1-300x116.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/Screen-Shot-2013-09-05-at-8.08.33-PM1.png 361w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The Jeep word mark uses the sans serif typeface similar to Helvetica Bold. Jeep is a brand of cars that have been around for years and are known to be rugged sport utility vehicles. The army green font color works with the brand, reminding me of the outdoors and manly doings like hunting. It is a very simple font and uses even tracking space and kerning.The bold face reminds me of strength because these cars are built tough.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The typeface of the Ebay logo,\u00a0Univers 53 Extended, is an example of san serif. I think this is an effective wordmark because the mix of different warm colors not only capture the viewers eye but come off as fun &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/223\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":5,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/223\/revisions\/239"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}