{"id":242,"date":"2013-09-06T02:39:54","date_gmt":"2013-09-06T02:39:54","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g2\/?p=242"},"modified":"2013-09-06T02:39:54","modified_gmt":"2013-09-06T02:39:54","slug":"wordmark","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/wordmark\/","title":{"rendered":"Wordmark."},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/The_Star_Wars_Logo_Wallpaper_JxHy.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-243\" alt=\"The_Star_Wars_Logo_Wallpaper_JxHy\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/The_Star_Wars_Logo_Wallpaper_JxHy-300x225.jpg\" width=\"300\" height=\"225\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/The_Star_Wars_Logo_Wallpaper_JxHy-300x225.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/The_Star_Wars_Logo_Wallpaper_JxHy-400x300.jpg 400w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/The_Star_Wars_Logo_Wallpaper_JxHy.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Star Wars is one of the most iconic and recognizable &#8220;perfect&#8221; word marks. It is a custom made typeface which was based on a Helvetica Italic font. The sleek lines and flowing script give it a futuristic appearance. The yellow colored lettering stands against the black (galaxy) background giving it depth and a sense of unknown. The combination of the elongated &#8220;S&#8221; and the &#8220;T&#8221; as well as the &#8220;R&#8221; and the &#8220;S&#8221; add a distinct and memorable quality to this word mark.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/lego-logo.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-244\" alt=\"lego-logo\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/lego-logo-300x300.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/lego-logo-300x300.png 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/lego-logo-150x150.png 150w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/lego-logo.png 510w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Lego has a very fun and playful word mark with bright colors and a relaxed typeface which appeals to children. The word mark has close or tight kerning which correlates with the actual stacking of the Lego blocks. The Lego word mark has evolved over time to its present day simplistic, digital friendly design. http:\/\/lego.wikia.com\/wiki\/LEGO_logo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Star Wars is one of the most iconic and recognizable &#8220;perfect&#8221; word marks. It is a custom made typeface which was based on a Helvetica Italic font. The sleek lines and flowing script give it a futuristic appearance. The yellow &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/wordmark\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/242"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":1,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/242\/revisions\/245"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}