{"id":253,"date":"2013-09-06T03:54:16","date_gmt":"2013-09-06T03:54:16","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g2\/?p=253"},"modified":"2013-09-06T03:54:16","modified_gmt":"2013-09-06T03:54:16","slug":"coca-cola-and-geico","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/coca-cola-and-geico\/","title":{"rendered":"Coca-Cola and Geico"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/cocacola.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-254\" alt=\"cocacola\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/cocacola-300x121.jpg\" width=\"300\" height=\"121\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/cocacola-300x121.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/cocacola-500x201.jpg 500w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/cocacola.jpg 659w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Coca-Cola has a simple, easy to read, and distinct script typeface. Coke has been around for more than 100-years, and while their wordmark isn&#8217;t the most creative, it&#8217;s instantly identifiable with their brand. It&#8217;s important to note that Coke primarily uses a red and white color scheme, but because they have such a distinct typeface, it wouldn&#8217;t matter if they used black and blue or purple and pink.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/GEICO-logo-thumb.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-259\" alt=\"GEICO-logo-thumb\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/GEICO-logo-thumb-300x300.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/GEICO-logo-thumb-300x300.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/GEICO-logo-thumb-150x150.jpg 150w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/GEICO-logo-thumb.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Geico uses the Eurostile bold extended font. The designer made a font that would stand out on most layouts with bold capital letters. While the wordmark is nice and works well on a letterhead or a blank white background, it&#8217;s not that memorable.\u00a0When people think of GEICO, they&#8217;re probably going to first think about the Gecko. It also appears that GEICO and Nokia share the same font.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola has a simple, easy to read, and distinct script typeface. Coke has been around for more than 100-years, and while their wordmark isn&#8217;t the most creative, it&#8217;s instantly identifiable with their brand. It&#8217;s important to note that Coke primarily &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/coca-cola-and-geico\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/253"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":2,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/253\/revisions\/261"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}