{"id":268,"date":"2013-09-06T18:59:01","date_gmt":"2013-09-06T18:59:01","guid":{"rendered":"https:\/\/gra217.expressions.syr.edu\/s5g2\/?p=268"},"modified":"2013-09-06T18:59:01","modified_gmt":"2013-09-06T18:59:01","slug":"dunkin-donuts-and-ikea-wordmarks","status":"publish","type":"post","link":"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/dunkin-donuts-and-ikea-wordmarks\/","title":{"rendered":"Dunkin&#8217; Donuts and Ikea Wordmarks"},"content":{"rendered":"<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/dunkin_donuts_logo.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-269\" alt=\"Dunkin Donuts\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/dunkin_donuts_logo-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/dunkin_donuts_logo-300x168.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/dunkin_donuts_logo.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>When imagining a typical donut, the image in one&#8217;s head could (and should) be of a fat, perfectly circular (possibly iced) treat. Dunkin&#8217; Donuts utilizes a rounded, bolded, sans-serif to achieve that image in their wordmark. Because the two words in Dunkin&#8217; Donuts are perfect matches, it is effective to stack them. Through applying two different colors, orange and pink, Dunkin&#8217; can also differentiate the two words, just like their two primary products &#8211; coffee and donuts.<\/p>\n<p><a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/IKEA.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-270\" alt=\"IKEA\" src=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/IKEA-300x106.jpg\" width=\"300\" height=\"106\" srcset=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/IKEA-300x106.jpg 300w, https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-content\/uploads\/sites\/4\/2013\/09\/IKEA.jpg 320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Ikea, on the other hand, brands itself through interchanging the same two colors as its home country, Sweden&#8217;s, colors. Sweden and Scandinavia have a reputation for quality modern furniture and by creating a connection to their company, Ikea connotes the same reputation as other finer Scandinavian furniture stores. It is also important to note the thick-bodied letters and the tracking between the letters. There are minuscule serifs on the edges of the letters that can also add more character to the wordmark.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; When imagining a typical donut, the image in one&#8217;s head could (and should) be of a fat, perfectly circular (possibly iced) treat. Dunkin&#8217; Donuts utilizes a rounded, bolded, sans-serif to achieve that image in their wordmark. Because the two &hellip; <a href=\"https:\/\/gra217.expressions.syr.edu\/s5g2\/2013\/09\/06\/dunkin-donuts-and-ikea-wordmarks\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,11],"tags":[23,22,21,19,24,18,20,17,25],"_links":{"self":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/268"}],"collection":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":1,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/posts\/268\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gra217.expressions.syr.edu\/s5g2\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}