Dictated, but not read.

Typography is interesting good typography can really shock something out, but the bad version, can really make you think “what the hell were they thinking?”, but as I’ve learned this week, black layers on white paper is only a fraction of typography. There are bold elements that we can use, like a vibrant red to express the point. I just want to really comment on the fact that when typography is good it’s really good, but when it’s bad it can look like, as Professor Golden would say “total crap”. So simply less is more in typography.

I prefer to use simple statements in my typography. So personally I am fond of the impact font. For my style and designing I generally lean towards white impact fonts on top of full color images. It gives the impression of a stamp on a photo sort of like the stamp of rejection or approval.

Sincerely,

The Office of Torrey Lee