Wordmark one for week two assignment.
I really like the Ray Ban wordmark because it has always been associated with ‘cool’. The wordmark, as most of you know I’m sure, is always neatly and subtly placed in the corner of all their products. I always thought that was neat because it distinguishes their product from similar ones. I like the bold color that draws you in, but I also like the the way they present themselves elsewhere using only the signature font. It’s unmistakable.
Wordmark two for week two assignment.
This wordmark is a classic. The font is unique but familiar and bold. I think the wordmark matches appropriately with the products it represents because of the bold color and sleek appearance. Unlike Ray Ban, Ferrari uses a block/slab serif that I find appealing because it’s bold and uncompromising. When I see Ferrari and Ray Ban wordmarks I think of classic and uncompromising brands that don’t aspire to be trend setters. These wordmarks and the associated products set the standard of what we know to be cool.
I totally agree with your assessment. The only thing I would add is that when I see the Ferrari wordmark I think adrenaline. The way the “F” extends across the entire text gives a sense a movement, and the way the dot over the “I” is warped into an oval gives a sense of speed.
Additionally, I found the bullet separating Ray and Ban to be a key part of the wordmark. It adds a visual pause between the Ray and Ban almost as if the “R” and “B” were the frames of sunglasses. Maybe I’m overthinking it. Either way, it pulls together the two words into the “cool” consumers want to be through wearing the product.