The CNN wordmark strikes me as particularly interesting and effective. The warm red color comes forward and catches the eye. The color gives a sense of urgency like a stop sign as if to say “Stop here and listen to the news.” The wide sans-serif typeface is attention-getting yet simple and will easily jump out when flipping through the television channels or while searching stories on the web. The white line running through and connecting all the letters is also very defining. It makes the words flow and reminds me of a path like the way news travels. The connection and flow of the words also remind me of the way we are all connected to the news and general happenings of the world. All these aspects of the wordmark represent the brand identity well for CNN. It is eye catching yet still sends the message that CNN is a news outlet.
Hey Peggy, I agree with your general thoughts on this CNN wordmark. I also think that the bright red color makes its readers stop and stare. Also, the white line that streaks through the letters of the wordmark make the letters stand out. The subtle checkered background also adds a lot to the wordmark. It creates a foundation for the letters to be placed on top of, without taking away from them. This being said, the only part of the wordmark that I am not so crazy about is the thicker black border on the top. The border of the wordmark would’ve looked better if the borders were all the same width.
I agree with your thoughts on this word mark. The red color is so bold and attention grabbing, like a traffic stop-light, forcing you to stop and watch the news. I like the white line, which connects the letters, reminding me of how our world is connected with the news they report. The color and line almost remind me of a heart monitor at a hospital that constantly beeps because doctors always pay attention to it, as you should always focus on news, too. This is a very eye-capturing word mark.