The colors, bold typeface, and the eye-catching image all work to make this poster successful. The use of complementary colors attracts the viewers to be engaged with the poster. The designer chose the bold yet modern typeface to imply the importance and urgency of this issue. The boldness arouses confidence and sense of call to action to the viewers. Furthermore, the icon is very symbolic and engaging at the same time because the contour of elephant and donkey symbolizes the icons for the dominant American political parties Republican and Democratic. The crossing of these two icons in this poster implies that all parties must unify in this movement and work together for the same cause. It also shows the hierarchal importance of this issue, saying that this movement is in the higher hierarchy than the political differences of the parties, which emphasizes even higher importance of this topic. It definitely achieved its marketing goals because it was bold, attractive, clear, and distinct in its delivery. If anything could be improved in this poster, it may be to address more of the actual issue what we are dealing with. However, this itself is good enough to fulfill the purpose of their campaign .
I believe the posters primary goal is to first capture our attention which then makes the viewer curious about what it is all about. Thus, the viewer will then research it and donate money and such. The simplicity of the poster translates to the simple (but not really) goal ahead… capture this man Kony and stop children from being turned into soldiers, sex slaves etc.
The element I love most about this poster is the way in which the artist has used color to design and separate all its parts. The white, black, red and blue is very bold. In particular, the white dove that is made through the combination of the rhino and elephant heads stand to tie in with the campaign as the dove looks initially invisible. You have to search to find it. It is also the image of innocence and purity which plays right into the invisible children campaign. The children this poster is standing to bring justice too are equally pure and innocent but are so lost in the background. In this way, the artist very cleverly demonstrating this point.