Gestalt is a psychology term describing how people tend to organize visual elements into groups or “unified wholes” based on certain principles.
Some of the gestalt principles include:
- figure and ground: establish significant differences between the object and its background, making the object stand out from its surroundings.
- proximity and alignment: use the same font, color, or alignment to create unity.
- continuation: elements were positioned on a line or a curve to indicate continuation or connectedness.
- visual hierarchy: use size, shape or color variation to tell viewers which part are important, and which part are supplemental.
This week for the blog, you need to choose a website and talk about how the designer of that website applied those gestalt principles.
To learn more about gestalt principles and web design, read here.
