While I am a huge fan of the Iron Man series, the posters are what originally got me to see the movies.  The layout of the design attracts your eye to the warm color and the largest figure.  In addition, the eye is attracted to all the commotion in the background.  The color of the type fades in from top to bottom and truly illustrates the tone of the movie.  Furthermore, the type at the bottom is the perfect size so it leaves enough room for the picture and it is still legible.

Being from Philadelphia, I am already a huge Rocky fan.  The type is very simple and casual, just like a man from Philly.  The poster utilizes the white space, while making enough room for the iconic main character.  The reason this poster is so powerful is because a person does not need to have seen the movie to understand; he or she can look directly into the main character’s eyes and feel the emotion.  This is the epitome of graphic and type combination.

This watermark for the car company Porsche gives a very strong and bold presence when you first look at it. Its tight kerning along with stretched out characters add to its strong appearance. Being a very high end performance company I think this watermark suits the company very well. This water mark is also featured inside their cars which reinforces its identifiably.

The New York Times watermark is one of the most recognizable in its field. The Gothic or Old English font implies the media is a very educated and sophisticated in appearance. The creaters of this word mark defininately had that in mind when they created it so readers would be more attracted to it. Seeing that this is on the top of every paper the NYT produces along with its website, it is very recognizable and fits the company well.

Instagram ditched their old stock font wordmark for a more refined custom-drawn one. The new wordmark stays true to Instragram’s brand but looks cleaner and less choppy. The original typeface was script, but did not connect throughout the name. The new wordmark encourages the eye to flow effortlessly through the name. The old typeface “Billabong” gave the brand a retro feel, which carries over into the new wordmark so that the brand’s personality is not lost. The old I in Instagram could be confused for a G, but the new one is clearly an I without loosing character. Using blue also enhances the brands wordmark because it is easier on the eye and also can change appearances using Instragram’s different filters. The old wordmark looked the same in each filter, which did not represent the company’s concept of representing the same image in different ways.

The Disney wordmark represents The Walt Disney Company perfectly. The typeface gives the wordmark a whimsical feel and the choice to mix both upper case and lower case letters makes it feel fun and friendly. Making the D the longest and widest letter draws your eye to the start of the wordmark first. The I’s dot gives it a playful feeling and resembles Walt Disney’s real signature I. The curve of the S brings your eye in the direction of the N, which is tilted in the opposite direction of the following E, again reestablishing the companies playful feel. The Y at the end ties into the signature feeling of the entire wordmark making it feel personal. The thickness, lettercase, whitespace, and color all add to the feel of childhood and imagination, which is what Disney is all about.

I thought the difference between Pacsun’s new and old wordmarks were quite interesting. The first wordmark uses the color yellow to emphasize the fact that most of Pacsun’s merchandise is used in the summer time or when it’s sunny. Hence why the S in Pacsun has rays around it as though it is the sun. On the other hand, the second logo is very simple, using plain black, bold typeface. This second wordmark gives Pacsun a cleaner and more prestigious look as though they are trying to change their look and target a demographic with a higher income. However, both wordmarks still hold some of the same characteristics. They both mix lower case and upper case letters within the wordmark. These letters are scaled to be the same size as well.

Although this wordmark is very simple, it is known by many people, especially those of the higher income demographic. Michael Kors’s wordmark uses a thin typeface that displays simplicity and class. The letters in the wordmark are also all upper case letters to emphasize the importance of this brand name. Also, the kerning between each letter is the same, except between Michael and Kors. This is so that you can distinct the first and last name. Although these words are separated, they still work as a unit. This wordmark is very simple, but because of the name and style of the typeface it attracts the attention of it’s targeted audience.