Headline/deck

From Saveur Magazine, November 2013

Headline: Miss American Pie

Deck: How one cook embraced the glory of America’s iconic dessert

I think the headline and the deck are effective because the headline clearly describes what the article is about – pie (Saveur is a food magazine) – while being witty.

The deck is effective because it is an extremely short, clear connector between the heading and the actual body text.