The design of the Ferrari Word Mark is bold and eye catching. It distinguishes itself from the competition through its warm red color that attracts the human eye. This attraction garners the want of every individual, but the thick bold body copy depicts the fact that only the elite can have this vehicle. The extension of the tip of the ‘F’ illustrates speed, adventure and the overall vision and mission of Ferrari as the essence of class.
The layout of the ESPN word mark utilizes white space in order to ensure that the letters seem effortlessly attached. The fact that the letters S and P are actually attached reminds all those who see this logo that it deals with sports. The warm red coloring is bold and instantly grabs the eyes attention. The two layers of the letters distinguish the word mark and intrigue those who see it.
I’m a big fan of the ESPN logo because it is bold and sporty and yet still sleek. I agree, I like how the white space is connecting the logo, yet giving the eye room to breathe without being overwhelmed by the bold logo.