The typeface on the Jeep wordmark is simple but bold. It gives off a rugged and masculine impression to sell the idea that its cars are meant for tough outdoor use. Although this example of the wordmark is green, it is not uncommon to see different colors utilized, generally black or a darker blue. These deep and strong colors reinforce the outdoors aspect of the car and play to the manly, working class man.
the Sharpie wordmark is designed to appear as if it was written by an actual sharpie. The letters appear to flow uniformly to right as the eye carries across the word. This also highlights the handwritten aspect. The “h” and the “r” appear to have been created by two separate marker strokes. The capital “S” and the lowercase “p” are the only letters that do not connect to the following letter. It is easy to see the way in which the “p” was written, a downward stroke retraced up to form the round section in a clockwise stroke.
I like how you relate the wordmark of Jeep to a more masculine feel. I think that’s the image they’re trying to portray with a more outdoors vehicle and rugged brand. As you said, the color also helps with this connotation.
The Sharpie wordmark is very clever, made to look like it was scribbled on, what a sharpie should be used for. I like how you analyzed the different letters with the h and r being more casual separate strokes. It is a very fluid looking wordmark.