The Marc Jacobs logo has always been one of my favorites. It is so modern, clean and elegant. I find that it really represents the contemporary style of the brand. Furthermore, I find the loose curning to be very appealing to the eyes, and I also love how the type is all caps. This logo really embraces the concept that less is better.
This logo is also very similar to Marc Jacobs. I tend to like very modern and sleek designs. I love the play on the word generation and how it’s attached to BCBG, I find it very creative. In addition, the use of the small caps gives the word generation just enough attention without distracting the consumer from the original brand name.
I love the loose kerning on the Marc Jacobs logo as well. Not only is it appealing to the eyes but I feel that it gives it that extra classier, edgier look.
I am by no means a fashion guru but your comments seem to be quite accurate. These designer brands use wordmarks that seem to radiate class and elegance. The simple and typeface uses wide letter and plenty of white space to achieve this effect.
These wordmarks also seem to hint at some component of wealth. While this adjective pretty much runs in the family along with the other ones used (elegant, classy, modern) I feel that it adds a new dimension to the understanding of this wordmark. Marc Jacobs is wealthy name. And while his wordmark does not look like a signature at all, the bold and confident way that it appears almost seems as if it is signing a check.
I totally love your idea of simple, modern-designed logos. When designing a logo, it’s easy to go overboard. There are so many great elements you can work with. It seems the more “stuff” put into a logo, the less it will be seen and remembered. Like the Marc Jacobs and BCBG logos you mentioned above, the designers are the best representatives of “the best ideas are the simplest ideas” by combing the use of caps, and size of letters.