This watermark for the car company Porsche gives a very strong and bold presence when you first look at it. Its tight kerning along with stretched out characters add to its strong appearance. Being a very high end performance company I think this watermark suits the company very well. This water mark is also featured inside their cars which reinforces its identifiably.
The New York Times watermark is one of the most recognizable in its field. The Gothic or Old English font implies the media is a very educated and sophisticated in appearance. The creaters of this word mark defininately had that in mind when they created it so readers would be more attracted to it. Seeing that this is on the top of every paper the NYT produces along with its website, it is very recognizable and fits the company well.
I agree with the high end look to the Porsche word mark. It is very simple while being sophisticated. Also, the stretched out letters give a feeling of motion representing the high speed of its cars.
The New York Times wordmark is one of the most recognizable. I agree with the gothic font and how you relate that to an educated feel, something this newspaper represents.
I have to agree with Emily on the note of the Porsche text giving the feeling of motion. The extended width of each letter makes it seem as if the word were moving as you read it from left to right, yet the San-serif text still does an excellent job of keeping the Wordmark elegant and simple. Which, in turn, is something the Porsche company tries to do with their products just as well with their designs. The complement between the Wordmark and product is essential in any company to keep the right representation.