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This is my iPad magazine design on a car magazine specifically oriented towards the drifting car culture. The magazine is called SIDEWAYS.

Magazine

car

I like the way Car and Driver has had their layout for years because it tells you whats going to be featured in the main articles of the magazine before you read it. The bold headline of the magazine helps to draw in the reader for car enthusiasts with big company names and popular car brands. Every cover the magazine features vibrant cars dueling it out or in an action shot to further attract the reader.

Website and Photography

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This website for a long board skateboard company advertises a new set of wheel. The photo used is the sky background with clouds along with rocks in the page. This photo effectively communicates because longboarding is a very outdoor activity and the background captures that nicely. The wheels are what directly contact the ground or outside when your out skateboarding so its a good connection to make with nature and the sense of being outdoors. The target audience of this website is definitely the adventurous type that enjoy going out and seeing nice scenic views while out skating around. My guess as to why the creator included rocks its to also key in to the nature aspect of skating itself but also the durability of these new wheels they are advertising.

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  • figure and ground: The zerbra style shoes work both in tandem with the backround while seperating itself from it with the contrasting colors. The backround is displayed as soft earthy colors of the sahara while the vibrant black and white stripes help the shoes to stand out.
  • proximity and alignment: The same font to advertise the shoes is used in the adiadas logo. They are the same lower case typeface and it makes for them to really work well together
  • continuation: The layout of the entire page looks like animals on a safari. The shoes are zebras and look as if they are just standing in the grass with some of it even surrounding the sole of the shoe.
  • visual hierarchy: The stripes of a zebras make them stand out in the wild and the same rule applies to these shoes. they make the shoes the largest thing in the screen compared to a tree in the background to help them stand out. The shoes take up most of the space of the screen.

Nike Website

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The Nike Website is very eye grabbing with its rotating screens to preview its products on the site. The Layout is very clean and the tabs are clearly written out without having to search for them. The absence of space and use of vibrant colors helps to make the products stand out even more to the point where you want to click on it to get more information about it. I think Nike did a very good job with the overall layout of this website and its attention to detail.

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This illustration looks to have been pretty straightforward but at the same time pretty difficult. Since it is black and white, there was no use for color or any sort of gradients. However, using the line tool to create most of the shapes along with the shape tool for the tuning keys and knobs. The creator must have uses the pen tool to create some of the bends in the guitar and help make those tight curves in the body of the guitar. The shape tool was also used to create the pickups on the middle of the guitar along with the little fret markers on the neck of the guitar.

Word Marks

This watermark for the car company Porsche gives a very strong and bold presence when you first look at it. Its tight kerning along with stretched out characters add to its strong appearance. Being a very high end performance company I think this watermark suits the company very well. This water mark is also featured inside their cars which reinforces its identifiably.

 

 

The New York Times watermark is one of the most recognizable in its field. The Gothic or Old English font implies the media is a very educated and sophisticated in appearance. The creaters of this word mark defininately had that in mind when they created it so readers would be more attracted to it. Seeing that this is on the top of every paper the NYT produces along with its website, it is very recognizable and fits the company well.