I really like this wordmark. All the letters are upper case letter. I feel it shows that the company is very confident with their products. The space between letter let me feel comfortable. The wordmark use black and white color. These are very classical colors. The brand do have some classical designs. I think this wordmark prefectly matches their brand image. All the letter are in the same size and the typeface looks very formal. It seems that the company really cares about their design and they will provide a very strict quality standard.
I love this logo. First, it’s red. Warm color draws my attention. It delivers a friendly image. The size of the wordmark varies. I think it help people read from left to right. Also, because of the size varies, the whole wordmark is really eyecatching. The first word “papa” from small to big. It just like somebody start reading it and the sounds from their mouth. Also, the typeface makes me feel relax.
What I noticed with most “high-end” companies is that their wordmarks are all very similar. Most of them include a simple black typeface in which they capitalize all the letters and have even tracking between the letters, just like Chanel’s. This typeface is very prestigious and formal, which essentially attracts their target audience.
I love the CHANEL logo, as always. Like what you said, the classical but simple design easily attracts people’s eyes . The main purpose of a good logo is to catch attention which has been successfully done by the logo. It seems a quite interesting topic that a large number of fashion or jewelry companies, no matter how complex or sophisticated designed their products are, tend to enjoy the simplicity in logo design.
For the PAPA JOHN’S, I agree the dominant red color is drawing. Furthermore, the smart mix of contrasting color, red and green, is also a very good trying out to catch people’s attention. It seems the designer of PAPA JOHN’S does quite an amount of work on design to leave a both attractive and impressive image.