I’m a big fan of Word Wildlife Fund posters. You might need to enlarge it to see it, but all those tiny colorful dots represent “all the world’s tigers.” I thought this was especially effective to their message, because it shows the viewer visually that there aren’t too many tigers left and that we need to save them. I also think this poster works well as an infographic, because it splits up the amount of tigers by region funneling down to South China–where only 20 tigers inhabit. It is incredibly minimalist, which I think makes it also look more modern and striking. The black, bold capitalized “ALL THE WILD TIGERS OF THE WORLD FIT ON THIS POSTER” at the bottom of the page gives it a very ominous tone and leaves the viewer with an empty feeling in their stomach. The design gives the issue and element of surprise and prompts the public to help the cause.
This poster is very creative and a reason I think it is so effective is because there is very little text. There is so much color, and a viewer can tell that the color is the shape of something, but would have to get closer to actually see that they are all little tigers. Once they get closer and see that they are tigers, then they are also close enough to read the text and understand the message. Very unique way of presenting a statistic.
I have always liked posters that give visual aids to put numbers into context. Had this poster just said that there were only “####” tigers left on the planet I probably would’ve read it and thought to myself “ok that seems fine.” But by showing every single tiger on the page, it puts the number into a much more understandable and fathomable context. I also really like the white space at the end of all the tigers and between the text. While the space is small, it is very noticeable and even drives the message further that not only can all of the tigers of the world fit onto this poster, there’s even room to spare. It definitely drives the idea of scarcity.
I’m not crazy about the colors used. I wish there was more of a theme amongst them all, like all cool colors or all warm colors. The rainbow-ness of it kinda puts me off.
I have mixed feelings about the effectiveness of this poster. It is hard to read and extremely crowded. The colors used aren’t a good representation of the topic either. Furthermore, while the image is meant to stress the rarity of the tiger, but the way the images are arranged actually makes it really difficult to see how many there are – it almost looks like a lot of tigers. Because the average person doesn’t necessarily know how common tigers used to be vs. now, the poster may actually be more effective if it included a “before and after” statistic of some sort. I think the concept was good but it was not executed well.