This week you are going to critique two wordmarks from a typographic perspective. What do you think of its typeface? What kinds of typography adjustments (color, reshaping letters, tracking, kerning, leading…) did the designers make to let the wordmark stand out? Does the type design align with the brand identity or development strategy? Does it create a memorable visual experience for the viewers? If you are choosing a redesigned wordmark, it would also be interesting to compare the old design with the new one.

Here are some great examples from the Creative Bloq.

It’s OK if you can’t find the exact typeface name of the wordmark, just describe its characteristics. But here is a great tool for typeface identification: WhatTheFont!.

Images of the wordmarks can be resources from the Internet or photos you take with your iPhone.

• Deadline for posts: Sep. 6, Friday. 11:59 PM
• Deadline for two comments: Sep. 8, Sunday. 11:59 PM

This assignment will provide some inspirations for your own resume workmark design. Have fun!

You will be assigned a blog post on Wednesdays before 6 p.m. every week. Instructions of each post can also be found under the Assignment section of your class blog. All posts are due by Fridays at 11:59 p.m.

On weeks when you have a project due, you also need to upload a jpg of your final copy with rationale to the blog, in addition to the weekly blog post. This is also due by Fridays at 11:59 p.m.

Each week, you will have to comment on two of your classmate’s blog posts in addition to posting your own example. These comments are worth half of your blog post weekly grade and are due on Sundays at 11:59 p.m. Do not post comments on anyone who already has two comments unless everyone already has two. To add examples to your post you can screen capture (command+shift+4), and use the target to select your image, use your smartphone to take a picture or you can scan something. Do not use an example that has already been used in another post.

There are two class blogs:

https://gra217.expressions.syr.edu/s5g1
(for those whose last names are A-H)

https://gra217.expressions.syr.edu/s5g2
(for those whose last names are I-Z)

Username and Password
When you click Students NetId Login in the right sidebar of the blog, you will be redirected to the Syracuse University Online Platforms page. Enter your NetID and password and you should be able to log in.

NetID Help: https://its.syr.edu/netid

WordPress Workspace
To post, go to Posts -> Add New
To upload an image, go to Add Media (an icon above your post/page editor:) -> Select Files. WordPress only accepts .jpg/.jpeg, .gif, or .pngimage files.
To add a category to your post, simply select the checkbox next to a category name. Be sure to click on a category before you publish.
Grade
You will have 13 blogging assignments through the semester. Each assignment is worth 10 points. You lose 5 points by missing comments and 5 points by missing a blog post. You may lose up to 10 points by missing a deadline and you will receive no credit after the new blog assignment has been posted.

13 blog assignments / 10 pts each      +130pts
Missing weekly comments                     -5 pts
Missing weekly blog post                       -5 pts
Missing the deadline < 24 hours          -1 pts
Missing the deadline > 24 hours       -2~10 pts  

The blogging contributes to 10 percent of your GRA 217 grade.

The blogging grade is not based entirely on the quantity of the submissions you make, but also on the quality of what you contribute to a robust discussion of current design trends. You will not get points by writing perfunctory posts or comments.