For my logo (created haphazardly in Photoshop), I used my initials and the text creatively to form one object. My full name, Trevor John Zalkind, is represented. Through decreasing the type of the “J,” I deemphasized the initial, while maintaining a closeness between the “T” and the “Z.” I used ITC Franklin Gothic Bold Condensed for the typeface, which is a very masculine and defined typeface. The color, a dark blue, is also relatively masculine and contrasts greatly with the white background of the page. The only similarities with my initials was the bar at the meanline, so I made sure to make that the combining factor of the logo. Instead of being three separate letters, the logo now combines my three initials into a single entity.