https://www.fruute.com/
I think the deisgner of this website did a great job of utilizing white space in order to make the viewer pay attention to the main content in the center of the page. They utilized great images of their deserts to be sure to show great details in the foods. Because of the use of the white background, the designer was able to use pops of pastel colors without being overwhelming or annoying (as most pastels can be, in my opinion). I feel that the use of simple fonts allows our attention to once again be able to drift to the photos of the deserts and makes us more inclined to click on them.
I think this website was very well designed. I think the designer picked a great image: the cookies look delicious and they are large and well placed on the page, directing the viewer’s attention right to it. I think that the clean font and light colors keep from detracting from the information on the page.
The designer did a great job of showing the brands personality. Without even having to read the message next to the cookies we know that this brand is sophisticated. My only complaint is that some parts of the site are difficult to read. Regardless, this a really effective webpage. I’m craving cookies just by looking at it.