My thought process behind my logos were that I wanted them to be simple, yet grab attention.  In my first logo, I made it similar to the fast food chain KFC because I thought people would look at the logo, realize it is not KFC and be curious to see what this new brand is.  The three letters stand for the initials of my name and I connected them all to create fluid motion between letters.

For my second logo, I cut my last name in half and drew it in cursive.  The cursive font gives the logo a level of elegance and high quality.  It is short and sweet and depicts myself in a manner that would impress others.

Our own Syracuse University website is a great example of the gestalt principle.  First, every important header on the website is the color orange, the school’s main color.  Second, all of the headers match in font type and the subtext under each header is consistent throughout the entire page.  Third, the constantly change picture at the top of the page takes up a large space in order to attract the attention of the viewer.  Lastly, the video link is placed in the center for interactive use with the viewer for the purpose of truly giving him or her a full perspective on Syracuse University.

I personally love Smucker’s web design. They use a lot of colors and stick to a certain theme by incorporating a lot of pictures that have to do with each section of the website. I love how on the home page, as you scroll down the page it tells you Smucker’s mission and what they are truly about. It incorporates beautiful pictures of fruits and and foods that you can make with their products. This web design also gives off a happy feeling making you want to explore the website even more, essentially becoming more aware of the company and their products, which could lead to purchasing the product. This website gives me a lot of ideas that I could use in my web design.

The website I chose was for Miagui Imagevertising, which creates images for advertising. The first thing that drew me to the homepage was its ease and simplicity. The picture of the tractor takes up the entire screen, and the unique perspective and warm, vibrant colors draw you in. Since Miagui specializes in creating images, it is very fitting that the home page of its website relies entirely on images. The white sans-serif text looks clean, fresh and natural across the photo. The only problem I see with it is that some words in the navigation bar (like “contact”) are hard to read against the background. The title of the website, Miagui, stands out in the upper left-hand corner. However, the eye is initially drawn to the featured item, Massey Ferguson Tractors, and the viewer of the site can easily click on the red button to learn more about the project. This feature, combined with the navigation bar, demonstrates the ease of navigation. The menu bar is clean and simple. When you visit a different page, the title in the menu bar switches from white to red. When you scroll down on the homepage, more information about the company appears. This information also relies heavily on images, and includes links to different sections of the website. I also like how the red Miagui color is consistent throughout the website, as shown in the “About” page below. My favorite page on the website is the “work” page (shown below), which is basically a showcase of images created by Miagui. People can scroll down the page to load more images. The design of this page is creative, functional and appealing.

Roger Vivier’s website is one of my favorite website. As a fashion website, its very clean and elegant designed. The first page pop up is just its brand name in deep cherry pink in a white background. The wordmark is very elegant and classic which serves well as a fashion brand. The design makes people remember its brand at the first instant.

After choosing the language the customers would like to use, it pops up a funny cartoon video, which is also in red and black. People can choose to skip or watch the video. It attracts the eyeballs but not annoying (because you can just skip it) as well.

After that, you can see the homepage. The website has clear toolbars on the top including news, stores etc. You can find product information, location information, event information very easily just by clicking the titles. All the pages have either videos to help understand and explain the content or 3D cartoons to arouse customer’s interests. It also has some puzzle games to have fun on their website.

Some people complain they cannot shop on RV’s official website. However, personally I believe as a company’s official website, its main function to be promote the brand, introduce the products successfully and arouse customers’ interests. It serves very well. Once the customers have interests in it, they will always find their ways to buy products. This romantic, clean and elegant website is really good to visit.

The reason that I chose this website was because even though it is in a different language, it easy really simple to navgate. I was initially drawn to the home page which contained a combination of moving visuals, pictures, and automatic videos. The baby in the bottom left of the home screen is actually in motion when you visit the site. Another aspect that I liked was the color scheme through out the entire website. The organization deals with children, and because of this I felt that the warm colors that were used were appropriate. One of my favorite things about the website overall was the way it allows you to interact with everything on the screen. The hexagons above all twist and reveal a bigger part of the image when you hover over them with your mouse. The website is very interactive and makes it fun to navigate through all of the pages because you never know what is going to happen next. Overall I feel as if this website gets the point across with easy to read type, encompasses a personality of its own, and keeps the viewer interested at all times.

I was immediately attracted to this design because of it’s creative feel. Some of the other websites that I visited were very creative, but also slightly overwhelming. This one clearly features a map in the background that helps the viewer makes sense of the “you are here” graphic. A small critique–the menu did not show up until one scrolls down on the page, and then it is apparent. It was a little confusing at first. But it was also nice that when I did click on one of the menu options, it scrolled down to the section of the screen that corresponded with the menu item. It didn’t open a new page. All of the content is essentially on one really long page. The typeface was also a nice choice to contribute to the creative feel of the website.