I selected the Metallica wordmark because I think it does a very good job using the highly stylized M and A to evoke thoughts of edgy, metalic, sharp items like concertina wire, spear, fishhook or even lightning bolts, all of which embodies the style of the band’s electrifying heavy metal music.

I chose the Dewalt Tools wordmark for their simple, solid construction using all capital letters. I think the yellow and black that make up the wordmark are well chosen because they mirror the traditional color of larger construction machinery as well as safety and caution warnings typical to construction sites.