Ben & Jerry’s Website\

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I chose to include three different screen shots because I couldn’t just pick one that represented the whole website. I love this website because it includes so many bright colors but it doesn’t come off as childish or too hectic. Another feature of this website that I like is the interactivity. Almost any image on the page can be clicked. However, these aren’t just simple links to other plain, boring pages. The site almost acts like an online video game. The second screen shot features the “Flavor Graveyard.” Everything on the page moves, from bats flying in the sky to fog floating up from the ground. The user is also able to scroll left and right through the graveyard and click on the tombstones which bring you to a separate page that offers information about the discontinued flavor.
Similarly, the “Our Flavors” page features all of the flavors Ben & Jerry’s currently sells. Instead of just listing the names of these flavors, the flavors are displaying in a freezer in their actual packaging.

And finally, I really appreciate that they update their website regularly. The fact that the homepage says “October is Fairtrade Month” shows that they have updated the website within the last few days and this shows consumers that Ben & Jerry’s is constantly looking to impress, inform and help their consumers.

Illustration

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I chose this because it’s cute and is actually something that I think is very doable for anyone to make with the knowledge of Illustrator that we currently have. The dinosaur looks like it is 3D but there actually isn’t even any shading. It looks like this way the picture uses two point perspective. The things that are “closer” to us are bigger than the things “farther” back. For example, the dinosaur’s hands compared to the dinosaur’s feet. Most parts of the dinosaur could be made with the circle tool. For example, the eyes, the toes and the fingers. The main body parts could be made with the pen tool. Using the pen tool would allow you to get the weirder shapes. And as far the black outlines that really define the depth of the dinosaur, those could also be made with the pen tool or even the blob brush tool or pen tool if you were good at freehand drawing on the computer.

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This a page from Vogue Paris and I selected it because of it’s simplicity and boldness. There isn’t much done to the letters, they are plain black and read as they typically do in Vogue, however my swirling even just part of every letter a completely new image is created. I also like that despite the fact that you can’t quite make out that the “E” is an “E” and the other letters are obscured as well, a person is still completely able to tell that this is vogue. A person may have more freedom when it comes to altering something as well known and legendary as Vogue because pretty much no matter what you do to it, people know the name well enough that they will still know it as vogue. I also like that while yes, this is a type of wordmark (kind of), it is strong enough to stand on its own as a graphic as well.

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This poster for a local film festival is very clear and straightforward. While the play on words is a little cliche and a little over done (and by a little, I mean a lot) it works with the over message of the poster. The two tickets set together to look like a heart is creative and definitely catches the eye. It ties in with the phrase very well and definitely makes up for the cliche-ness of the whole thing. As far as colors, I like the color scheme and I think that it is very well carried out throughout the entire poster. The red from the tickets is present in about half of the text and the other half of the text is the color of the text on the ticket.

Another thing I really like about this poster is the wordmark. The letters are kerned very tightly but they are differentiated by color and weight of the font.

This wordmark is effective in its simplicity. Orange and purple are very basic colors but when taken out of the Fedex context and shown together many people would identify them as Fedex colors just as if someone saw pink and orange together they would think Dunkin’ Donuts. The typeface is also simple and clear which I think aligns with their brand identity. It shows customers that they are a reliable and no-fuss shipping company which will get your package from point A to point B and nothing more, because that’s all they need to do. Also, by adjusting the tracking they created an arrow between the “E” and the “X.” Not only does this make the wordmark more fun and interesting but the arrow is also relevant to their business of shipping and mailing.

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Ebay’s wordmark stands out to me because of their use of color. The colors they use are very basic, three of them being primary colors, but the order in which they are used are distinct to Ebay. Also, the variety of colors used in the wordmark reflect how large the variety of items is that they sell and resell. As far as the positioning of the letters, this could be reflective of how items are bought and shipped all over the world through Ebay everyday.