At first I came up with this generic logo, but I didn’t like it because it had no character and seemed like a boring micro processing company logo. Then I came up with this….

There were many different drafts of my logo before I finally came to this one. I tried to incorporate the A of my last name into the C of my first name and I came up with this cool, colorful, and fun shape. I plan to make this on illustrator and incorporate it into future projects or business cards.

For this week’s post, I decided to use the Smucker’s webpage again because it has such wonderful photos. All of the photos on this page have a center of interest, they are clear with vivid colors, and they display what Smucker’s is all about. These photos show that Smucker’s is a family oriented company and that their products are meant to bring families together. The designer chose these photos because they most likely attract the attention of family oriented mothers and fathers with young children. The photos aren’t necessarily the lightest, however, the white font is readable against the photo and adds some contrast to the image and page.

Figure and Ground: The Disney World website establishes differences between the blue background and the links for Disney Princesses, special events, etc. It makes the links stand out by giving them a vivid picture surrounded by a white background that makes it pop. The links at the top also stand out against the white background.

Proximity and alignment: The same font and color is used throughout the entire website. It is mainly a white background with blue accents to stick to Disney’s main colors usually displayed in their logo. The font also comes in many different forms. As seen on this page, it has a bold type and a light or regular type.

Continuation: The headers on the top of the page consist of drop down menus with many different options. The links in the middle of the page also suggest a drop down menu as they have a downward arrow positioned next to them.

Visual Hierarchy: On this page, the designer uses the images to create visual hierarchy and distinguish which links are more important than others. They also include the white boarders around the “All Parks & Resorts” link against the blue background to reiterate which links are more important on the page.

I personally love Smucker’s web design. They use a lot of colors and stick to a certain theme by incorporating a lot of pictures that have to do with each section of the website. I love how on the home page, as you scroll down the page it tells you Smucker’s mission and what they are truly about. It incorporates beautiful pictures of fruits and and foods that you can make with their products. This web design also gives off a happy feeling making you want to explore the website even more, essentially becoming more aware of the company and their products, which could lead to purchasing the product. This website gives me a lot of ideas that I could use in my web design.

I thought the difference between Pacsun’s new and old wordmarks were quite interesting. The first wordmark uses the color yellow to emphasize the fact that most of Pacsun’s merchandise is used in the summer time or when it’s sunny. Hence why the S in Pacsun has rays around it as though it is the sun. On the other hand, the second logo is very simple, using plain black, bold typeface. This second wordmark gives Pacsun a cleaner and more prestigious look as though they are trying to change their look and target a demographic with a higher income. However, both wordmarks still hold some of the same characteristics. They both mix lower case and upper case letters within the wordmark. These letters are scaled to be the same size as well.

Although this wordmark is very simple, it is known by many people, especially those of the higher income demographic. Michael Kors’s wordmark uses a thin typeface that displays simplicity and class. The letters in the wordmark are also all upper case letters to emphasize the importance of this brand name. Also, the kerning between each letter is the same, except between Michael and Kors. This is so that you can distinct the first and last name. Although these words are separated, they still work as a unit. This wordmark is very simple, but because of the name and style of the typeface it attracts the attention of it’s targeted audience.