Monthly Archives: October 2013
website design.
Sergio Rodriguez Logo
using photos in web design
Gestalt Principles in Web Design
Gestalt is a German term describing a design’s wholeness. When we look at a design and say, “This design works!” what we are describing is the overall Gestalt quality. How this is so is defined by this Gestalt term: A design’s unity is more than the simple addition of its parts. Very simply it means that each part of a design is affected by what surrounds it, and that we can affect the cumulative perception by manipulating the interaction of the individual parts.
Logo
Turretto logo
Eunice Kim logo
I like to keep things simple. For me, simple = clever = intelligent = universal = effective = powerful. So I wanted to convey the impression that I am of these personalities. The reason why I used lighter color for the “KIM” is to emphasize me as a person “Eunice” more rather than what people may assume by just looking at the last name.
Trevor Zalkind Logo
For my logo (created haphazardly in Photoshop), I used my initials and the text creatively to form one object. My full name, Trevor John Zalkind, is represented. Through decreasing the type of the “J,” I deemphasized the initial, while maintaining a closeness between the “T” and the “Z.” I used ITC Franklin Gothic Bold Condensed for the typeface, which is a very masculine and defined typeface. The color, a dark blue, is also relatively masculine and contrasts greatly with the white background of the page. The only similarities with my initials was the bar at the meanline, so I made sure to make that the combining factor of the logo. Instead of being three separate letters, the logo now combines my three initials into a single entity.
Dominique Pineiro Logo
I was going for a clean, and easy to read look. I want people to get the impression that I’m a creative energetic self-starter. I didn’t want to put my initials side-by-side, so I decided to make an implied shape inside the “D.” I chose red not only because it’s an eye-catching color, but because the red, white, and black all create an appealing design.