On the Chobani website’s home page, the design is clean and simple while maintaining a bold edge. Emphasizing the white space, the page is dominated by a specific blue color and white as it creates continuity of the colors of their plain original yogurt. Next to the Chobani wordmark there are three headings: “What is real?” “Real Process” and “Tastes Real.” By clicking on each of these tabs, it automatically scrolls you down to a further down section of the page.

 “What is real?”
In the words of the Chobani founder and CEO, customers are offered to watch a video which can then be linked to either Facebook or Twitter as indicated by the two icons under the video–an easy way for customers to show their support through social media.

“Real Process”
I really was drawn to this cute and colorful depiction of the process Chobani uses in producing their top-quality yogurt products. With a variety of different typographic styles and techniques, it all works together to create an interesting and captivating picture that is meanwhile informative.

  At the bottom of the page, cartoon speech bubbles show the words of real live customers that are either tweeting or facebooking about Chobani which informs viewers of other opinions as well as encourages them to share their own experiences through social media. I also really like the continuation of the color scheme as it focuses as well as emphasizes the yogurt on the bottom right which is in line with a rectangle across the bottom with tools in which to share information. I think it flows together really nicely.

 In accordance to their philosophy of natural and healthy eating, it makes sense that Chobani would go the extra mile to include a section of their website dedicated to health-conscious cooking recipes. The easy recipes that promote their own products encourages customers to not only eat healthy, but also to eat their healthy products.

In the end, Chobani’s website is effectively designed to attract customers who are likely to fall in love with the company’s natural, health-conscious ways. I am drawn to their website as its simple, color block design and attention to detail creates a unique web layout to entice viewers.

http://obo.co.nz

The website I chose to comment on its impressive design is OBO. OBO is a brand of field hockey goalie equipment that makes everything from sticks to goalie pads. I included three screen shots to show the navigation tools and the full images of the home page. To start with the basics, the website is extremely easy to navigate. It’s organized into sections telling you about sizing, where to buy, and shows all of the products. What really makes this website incredible, however, is its awesome graphics. They’re humorous and still relate to the product. The colors are bright and it is all very attractive. Although I have no need for a goalie stick, the website does a great job of advertising them to make me want one.

I chose to include three different screen shots because I couldn’t just pick one that represented the whole website. I love this website because it includes so many bright colors but it doesn’t come off as childish or too hectic. Another feature of this website that I like is the interactivity. Almost any image on the page can be clicked. However, these aren’t just simple links to other plain, boring pages. The site almost acts like an online video game. The second screen shot features the “Flavor Graveyard.” Everything on the page moves, from bats flying in the sky to fog floating up from the ground. The user is also able to scroll left and right through the graveyard and click on the tombstones which bring you to a separate page that offers information about the discontinued flavor.
Similarly, the “Our Flavors” page features all of the flavors Ben & Jerry’s currently sells. Instead of just listing the names of these flavors, the flavors are displaying in a freezer in their actual packaging.

And finally, I really appreciate that they update their website regularly. The fact that the homepage says “October is Fairtrade Month” shows that they have updated the website within the last few days and this shows consumers that Ben & Jerry’s is constantly looking to impress, inform and help their consumers.