HEADLINE: EMINEM’S CHILDHOOD HOME CAUGHT ON FIRE
DECK: Last night, Eminem’s boyhood home in Detroit was damaged by fire. The two-story…
I can appreciate the urgency behind the headline in the post; its simple, direct and catches the viewers attention, as well as their emotion with the term “childhood home.” The deck further does a good job of getting the reader to transition from the title to the story.
This headline and deck work well together because the headline tells of who the article is featuring and what they are focusing on. Then the deck compliments and furthers this, describing more specifics and who will be interviewing the subject, Kate Winslet.
This is a feature story on Economist magazine about Bush leaving the White House. The magazine teased the lack of popularity of Bush’s presidency in the United States. Economist also teased Bush’s poor policy-makings.
This headline and deck work very well together. The headline is creative and draws the reader in because it is unusual and is targeted to a specific audience. It is not broad, it is not confusing, it is clear and is successful in pulling in its designated audience.
The deck: “This hyper-tailored shopping list has something for everyone you know, including your very sophisticated chicken” works great with the headline and the fun language is consistent throughout.
Headline: Miley Goes Bang
Deck: With her devil-may-care attitude and rocking new sound, the pop star proves she still can’t be tamed. By Derek Blasberg.
I think this head and deck are very clever because they refer to two pieces of her music (her new album Bangerz and her old song “Can’t Be Tamed”). The deck also successfully introduces you to the topic they will be discussing in the story.
(From Harper’s Bazaar, October 2013)
I like the headline because it is simple enough to get the point across and will come up in a search when using a variety of words. I was particularly drawn to the deck though because of the way it used questions to make you want to read the article.
No Alpha Males Allowed
Peace-loving South American monkeys and the U.S. scientist who champions their future encourage us to rethink our aggressive nature.
(From Smithsonian Magazine, September 2013)
From Saveur Magazine, November 2013
Headline: Miss American Pie
Deck: How one cook embraced the glory of America’s iconic dessert
I think the headline and the deck are effective because the headline clearly describes what the article is about – pie (Saveur is a food magazine) – while being witty.
The deck is effective because it is an extremely short, clear connector between the heading and the actual body text.
Are We All On Crack? How Rob Ford Keeps His Job
A morbid fascination with the urban drug somehow casts the transgressive Toronto mayor as a cultural adventurer.
This is an article that ran in Newsweek. While a lot of the attention grabbing-ness of this story does have to do with the content of the article, the headline was written in a way that grabs a reader. “Are we all on crack?” is not something that you would expect to read when flipping through the pages of Newsweek. By also referring to the drug as “crack” it sounds more casual and friendly. When reading this a person doesn’t think that they are going to be reading a very formal, scientific sounding article. They will be reading something casual, funny and engaging.