Headline

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I think the headline relates very well to the deck, with the key word being “meanest”. The cuts that they describe just in the headline, such as cutting heating for the poor, etcetera, tie into the idea of of dastardly budget cuts, and it makes me want to read the article to see what other “worthy” government programs were cut.

Headline and Deck

HEADLINE: EMINEM’S CHILDHOOD HOME CAUGHT ON FIRE

DECK: Last night, Eminem’s boyhood home in Detroit was damaged by fire. The two-story…

I can appreciate the urgency behind the headline in the post; its simple, direct and catches the viewers attention, as well as their emotion with the term “childhood home.” The deck further does a good job of getting the reader to transition from the title to the story.

Headline

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This headline and deck work very well together. The headline is creative and draws the reader in because it is unusual and is targeted to a specific audience. It is not broad, it is not confusing, it is clear and is successful in pulling in its designated audience.

The deck: “This hyper-tailored shopping list has something for everyone you know, including your very sophisticated chicken” works great with the headline and the fun language is consistent throughout.