Head and Deck

Headline: Miley Goes Bang

Deck: With her devil-may-care attitude and rocking new sound, the pop star proves she still can’t be tamed. By Derek Blasberg.

I think this head and deck are very clever because they refer to two pieces of her music (her new album Bangerz and her old song “Can’t Be Tamed”). The deck also successfully introduces you to the topic they will be discussing in the story.

(From Harper’s Bazaar, October 2013)

Headline/deck

From Saveur Magazine, November 2013

Headline: Miss American Pie

Deck: How one cook embraced the glory of America’s iconic dessert

I think the headline and the deck are effective because the headline clearly describes what the article is about – pie (Saveur is a food magazine) – while being witty.

The deck is effective because it is an extremely short, clear connector between the heading and the actual body text.

Headline and Deck

Are We All On Crack? How Rob Ford Keeps His Job

A morbid fascination with the urban drug somehow casts the transgressive Toronto mayor as a cultural adventurer.

This is an article that ran in Newsweek. While a lot of the attention grabbing-ness of this story does have to do with the content of the article, the headline was written in a way that grabs a reader. “Are we all on crack?” is not something that you would expect to read when flipping through the pages of Newsweek. By also referring to the drug as “crack” it sounds more casual and friendly. When reading this a person doesn’t think that they are going to be reading a very formal, scientific sounding article. They will be reading something casual, funny and engaging.

Magazine feature

mens health

 

Above is Men’s Health’s article published every month on a specific workout.  The layout of this two page article is what attracts my eye.  Men’s Health not only utilizes the directions of how to properly perform each workout, but has pictures to give readers an accurate description.  This simply layout and placement of text and pictures creates an easily navigable article that will entice readers to read all the way through.