I loved this headline and deck; it’s very captivating, and makes me want to read the article. It does a great job of catching the attention of the intended audience and follows the personality of the magazine.

This headline and deck are in Cosmopolitans beauty section. I think both the header and the deck draw the reader in by relating specifically to the reader. The two compliment each other and the deck makes me want to read the rest of the article by giving specific examples that are relatable.

HEADLINE: EMINEM’S CHILDHOOD HOME CAUGHT ON FIRE

DECK: Last night, Eminem’s boyhood home in Detroit was damaged by fire. The two-story…

I can appreciate the urgency behind the headline in the post; its simple, direct and catches the viewers attention, as well as their emotion with the term “childhood home.” The deck further does a good job of getting the reader to transition from the title to the story.

This headline and deck work very well together. The headline is creative and draws the reader in because it is unusual and is targeted to a specific audience. It is not broad, it is not confusing, it is clear and is successful in pulling in its designated audience.

The deck: “This hyper-tailored shopping list has something for everyone you know, including your very sophisticated chicken” works great with the headline and the fun language is consistent throughout.

No Alpha Males Allowed

Peace-loving South American monkeys and the U.S. scientist who champions their future encourage us to rethink our aggressive nature.

(From Smithsonian Magazine, September 2013)

From Saveur Magazine, November 2013

Headline: Miss American Pie

Deck: How one cook embraced the glory of America’s iconic dessert

I think the headline and the deck are effective because the headline clearly describes what the article is about – pie (Saveur is a food magazine) – while being witty.

The deck is effective because it is an extremely short, clear connector between the heading and the actual body text.

Are We All On Crack? How Rob Ford Keeps His Job

A morbid fascination with the urban drug somehow casts the transgressive Toronto mayor as a cultural adventurer.

This is an article that ran in Newsweek. While a lot of the attention grabbing-ness of this story does have to do with the content of the article, the headline was written in a way that grabs a reader. “Are we all on crack?” is not something that you would expect to read when flipping through the pages of Newsweek. By also referring to the drug as “crack” it sounds more casual and friendly. When reading this a person doesn’t think that they are going to be reading a very formal, scientific sounding article. They will be reading something casual, funny and engaging.