Gestalt is a German term describing a design’s wholeness. When we look at a design and say, “This design works!” what we are describing is the overall Gestalt quality. How this is so is defined by this Gestalt term: A design’s unity is more than the simple addition of its parts. Very simply it means that each part of a design is affected by what surrounds it, and that we can affect the cumulative perception by manipulating the interaction of the individual parts.
I designed the logo in InDesign. The words are my wordmark in the resume. I like the different pt dots lines because they shows inspiring, creative and energetic characteristics. Pink is my favorite color, so I used it for my last name and dots line.I was inspired by the logo of Sparkpr Firm.
I used the symmetrical and closure gestalt principles to put this logo together. The two capital T’s are the same with one flipped upside down so the logo looks the same ride-side-up and up-side-down. The two letter are slanted to create an effect of an unfinished/open-ended equilateral.
I like to keep things simple. For me, simple = clever = intelligent = universal = effective = powerful. So I wanted to convey the impression that I am of these personalities. The reason why I used lighter color for the “KIM” is to emphasize me as a person “Eunice” more rather than what people may assume by just looking at the last name.
For my logo (created haphazardly in Photoshop), I used my initials and the text creatively to form one object. My full name, Trevor John Zalkind, is represented. Through decreasing the type of the “J,” I deemphasized the initial, while maintaining a closeness between the “T” and the “Z.” I used ITC Franklin Gothic Bold Condensed for the typeface, which is a very masculine and defined typeface. The color, a dark blue, is also relatively masculine and contrasts greatly with the white background of the page. The only similarities with my initials was the bar at the meanline, so I made sure to make that the combining factor of the logo. Instead of being three separate letters, the logo now combines my three initials into a single entity.
I was going for a clean, and easy to read look. I want people to get the impression that I’m a creative energetic self-starter. I didn’t want to put my initials side-by-side, so I decided to make an implied shape inside the “D.” I chose red not only because it’s an eye-catching color, but because the red, white, and black all create an appealing design.
[This is just a sketch.]
Black and white is my favorite color combination, which suggests simpleness, classics and a bit seriousness, as my major journalism requests.
Coming from China, I’m always looking for a way to showcase my bilingual writing skill, which I found could be perfectly revealed in this logo — I put both my English name (Anita Xu) and my Chinese first name (bottom left) here. Also, black and white indicates the Chinese philosophy of “yin and yang,” something that powerfully controls the balance of nature. Literally, “yin” could represent female and anything that’s slow and soft, while “yang” representing the opposite. With three quarters in black (“yin” being overwhelming in this case), this logo also corresponds to my gender.
I’m keeping looking for typefaces that will work well with the information I wanna transmit — probably something genuine, classic and a bit ancient.
I created my logos on photoshop – seemed easier. Yes, I have a thing for butterflies. Yes, I have a thing for bright orange and turquoise-y blue. Therefore, here you go! I like the simplicity of combining the letters with tight tracking, and I have always been drawn to lowercase letters – they seem more inviting. I think I like the bottom one better, because the i and b are attached, and allows for the creativity of my last name and my personality to come out. Both of these would be put on a vertical business card, if anyone was wondering.
These are my two ideas for a logo for myself. I used the bottom one as my word mark/initial mark on the resume, too. I think it could work well on a business card too. I had trouble incorporating both letters in my name because I have awkward letters that don’t work together too well, but I figured it out! My favorite color is lime green, so that’s why I created my initials using it. Also, I think the middle, between the s and r, you almost forms a letter b, which is my middle initial.
Now obviously this is just a sketch. If I were to put it into photoshop, the text would be straight and the image would be much cleaner. The thought process behind my logo stemmed from my word mark. I used red as my warm color in my word mark and in this sketch of my logo to draw attention to my name. I connected the P and K for stylistic reasons, but to ensure readability, I used black for the K. I also made the P and the K more bold than the rest of my name to draw attention to my initials. I wanted to keep my logo as simple as possible, and I felt this arrangement of my name was the best way to do so.