This is an article from Surfer Magazine. I really like this magazines layout because it uses so many pictures to tell the story and it breaks all kinds of rules for magazine layout. Like the center fold is not consistent and so pulls your eye from one page to the next. I also like that they normally put a sweet double truck photo in most of there articles. I also really like the use of color, there’s always a consistent with creating a theme and a feel to each article.

I LOVE everything travel and this is the quintessential magazine spread that makes you want to pack your bags, hope on a plane and lose yourself in explorative bliss. These two spreads are reasonably simple in their style with a lot of white space, uniformed typefaces and fantastic use of color. Looking at the gestalt theory #6, which says that everything contributes the greater whole, I can really see how each individual component plays its own part to make a really striking end products. Color has been used really effectively in this piece with the designer pulling out the most attractive and vivid shade of each photo and using it in the typefaces of the headings. Photos have been placed in a grid like form with the exception of the third page where it is on an angle, giving the page a very aesthetically pleasing look. Overall I think it is a very appealing and effective spread.

Capri and Malta anyone?

I chose Media Storm as a ideal site that uses photography to draw in an audience. The website is a place to display media and showcase photography. Here they use a key frame to draw the audience into the site and click on the video to see the story. The audience is for everyone, but probably mostly for other content creators to see what others are doing in the field. In this case the key frames in the videos are actually the bulk of the content making it user friendly and easy to navigate.

The large photo here was used as a visual element to effectively communicate with its viewers. Since this is a portfolio of Shelby Jacobs’ photography, the target audience of this is anyone who is interested in photography. She choose this particular image because it was simple, but could be interpreted in multiple ways. She also addressed a relationship between two people. According to Professor Taylor, showing relationships between people in photos is very important because it helps the viewers relate to the image. Additionally, I really like how the photo is taking up most of the space on the page. According to Bruni’s article, big photos sell! I also like how she used dark text over a light background. It helps the text stand out to the viewer.

The photo on this website was used to give the viewer a sense of the restaurant. It is apparent by the appealing visual presentation, that the restaurant serves upscale food. The target audience is people who can afford and are willing to pay for an expensive/luxurious meal. The designer chose this image to entice the viewer to make a reservation and come to the restaurant. The visual works really well with the content on the page as well. The bone on the lamb points to the navigation and directs the viewer’s eye to the information about the restaurant. The footer is appropriately placed below the edge of the plate. This is an excellent use of a photo background; I know I found the food very enticing.