I created my logos on photoshop – seemed easier. Yes, I have a thing for butterflies. Yes, I have a thing for bright orange and turquoise-y blue. Therefore, here you go! I like the simplicity of combining the letters with tight tracking, and I have always been drawn to lowercase letters – they seem more inviting. I think I like the bottom one better, because the i and b are attached, and allows for the creativity of my last name and my personality to come out. Both of these would be put on a vertical business card, if anyone was wondering.

Now obviously this is just a sketch. If I were to put it into photoshop, the text would be straight and the image would be much cleaner. The thought process behind my logo stemmed from my word mark. I used red as my warm color in my word mark and in this sketch of my logo to draw attention to my name. I connected the P and K for stylistic reasons, but to ensure readability, I used black for the K. I also made the P and the K more bold than the rest of my name to draw attention to my initials. I wanted to keep my logo as simple as possible, and I felt this arrangement of my name was the best way to do so.

Above is my personal logo sketch. Behind this design, my thinking process is as follows: I wanted to use all three initials in my name because I think my name is unique and stands out. With this in mind, I wanted to incorporate the “d”, “h”, and “s” together, so this sketch is the way I thought it looked the best. I chose to use lowercase letters because it is the only way I could incorporate the letters together next to one another without flipping them around. I like how the “d” and the “s” are the same size, but how the “h” is slightly bigger. I also like the type is curved; it adds a touch of gentleness. If I were to implement this sketch, I would make the “dhs” a little bolder. I would keep the “d”, “h”, and “s” in the full name the same blue color as the initials above it. Then I would make the remainders of my first, middle and last name white. Blue and white are Greek colors, and if you couldn’t tell from my name, my name is Greek.

The World Wildlife Foundation employs the use of exquisite photography in an animals most intimate setting. This is essential to the success of the organization as it must appeal to its followers and subsequent donators that the very objects this website advertisers are worth saving. These photos are always of incredibly high quality and attempt to capture the detail and beauty of the environment in which the animal is set. Whether that be by using a wide angled lense to capture the greater area of a habitat (like shown with the turtle above) or zoomed in amazingly close, this website always parades its photos in an incredible way. The above picture really plays with light well as you can see the rays from the sun flooding in on the turtle from above and leading the viewers eye to this tranquil animal, imploring for the viewer to help it in its time of need. The blueness of the water is very calming and easy for the viewer to look at. This is often how the WWF displays its pictures as it evokes the most appropriate response from viewers.