GRA -poster1.0

Kicks For a Cause (Poster)

Poster-Slow Food Baltimore (click)

I have always been in awe of Zara’s website. It is so simple and modern. The minimalism in it makes it very easy to navigate through the website and it also intrigues me to keep looking the website. The website does an excellent job of showing Zara’s culture, and the style that the company is trying to portray. However, my one complaint is that the side bar get s a little lost.

I really love the whole look of this website. Since the company Swell and Ginger is a boutique that sells women’s clothing and accessories, the website appeals to women. The light colors and simple typeface make the website appear very clean and pretty. The use of white space also adds to the page feeling very clean.  I also really like that each page has lots of pictures and that they are all taken in the same light and edited the same way. The design of the website is very consistent and it is a great marketing tool for the company’s logo to appear on every page. I think the fact that the social media is all the way to the right and in a smaller font size separates the information very well.

This website uses color scheme and font to appeal to its specific audience of customers.  Lacrosse players commonly wear funky shorts with loud colors in absurd combinations.  In the same way, this website uses sharp designs and vivid clashing colors to look cool to the lax bros.  The menu at the top offers drop options in the same format.  While the color on these is not as loud and prominent as the menu on this main page the font is strong and all caps.  It is the same aggressive and fun format.

I chose B-Reel, a production company that has offices all over the world and who recently won an AWWWard in design. Since B-Reel produces films, commercials, etc., it makes sense that they would design their website to be extremely image-heavy. They separated their content into pages that are easy to navigate: Digital, Commercials, Feature Films, Products, and Branded Content. Their site is rich with large images, the largest at the top as features, creating visual hierarchy. It’s also a very clean design, making them look credible and professional.

The website I chose was the homepage for the brand Chanel. When you first get to the site a video plays of women walking down the catwalk wearing the brand. When you drag your cursor to the bottom of the page, however, the page changes to a regular homepage with links to direct the user to other places. I think the design of the page is effective because the brand is simple and elegant, and so is the page. Additionally, the designer used the font that chanel always uses, so even though there is no large logo on the page, it is obvious what brand’s site they’re on.

 On the Chobani website’s home page, the design is clean and simple while maintaining a bold edge. Emphasizing the white space, the page is dominated by a specific blue color and white as it creates continuity of the colors of their plain original yogurt. Next to the Chobani wordmark there are three headings: “What is real?” “Real Process” and “Tastes Real.” By clicking on each of these tabs, it automatically scrolls you down to a further down section of the page.

 “What is real?”
In the words of the Chobani founder and CEO, customers are offered to watch a video which can then be linked to either Facebook or Twitter as indicated by the two icons under the video–an easy way for customers to show their support through social media.

“Real Process”
I really was drawn to this cute and colorful depiction of the process Chobani uses in producing their top-quality yogurt products. With a variety of different typographic styles and techniques, it all works together to create an interesting and captivating picture that is meanwhile informative.

  At the bottom of the page, cartoon speech bubbles show the words of real live customers that are either tweeting or facebooking about Chobani which informs viewers of other opinions as well as encourages them to share their own experiences through social media. I also really like the continuation of the color scheme as it focuses as well as emphasizes the yogurt on the bottom right which is in line with a rectangle across the bottom with tools in which to share information. I think it flows together really nicely.

 In accordance to their philosophy of natural and healthy eating, it makes sense that Chobani would go the extra mile to include a section of their website dedicated to health-conscious cooking recipes. The easy recipes that promote their own products encourages customers to not only eat healthy, but also to eat their healthy products.

In the end, Chobani’s website is effectively designed to attract customers who are likely to fall in love with the company’s natural, health-conscious ways. I am drawn to their website as its simple, color block design and attention to detail creates a unique web layout to entice viewers.