At first I came up with this generic logo, but I didn’t like it because it had no character and seemed like a boring micro processing company logo. Then I came up with this….

There were many different drafts of my logo before I finally came to this one. I tried to incorporate the A of my last name into the C of my first name and I came up with this cool, colorful, and fun shape. I plan to make this on illustrator and incorporate it into future projects or business cards.

I have already designed my personal logo in the resume project. I want like to keep it very simple and recognized. The simplest design is the best design. I put the first letter of my first name and surname, “n” and “d” together. I tired different combination of these two letters like “ND”,”nd”,”nD” etc. At the end, I choose the combination of “nD”.

To create my logo I used my initials and the image of a pencil, because I like to write (and my major is magazine). Had I used a computer, I would have probably made the “h” out of a bullet shell instead (because I want to be a war correspondent).

For the fashion website, it’s extremely important for them to use the photos to show the beauty of the products and attract customer’s attention. Particularly for the wedding dress, the website have to show the elegance and the beauty of the products and unconsciously connect the product to the happiness of love and marriage.

For the famous Vera Wang wedding dress, the website highly rely on the photography. On the front page, they only apply one big photo, applying beautiful photography. The bride will easily attract customers for she is the only one person in the photo and she is very bright. The photo also clearly shows the look of the wedding dress especially the unique design on collar and layered cuts of the leg opening. The customers can see the good quality of the products as well. All the background image make the bride and the wedding dress stand out easily. Customers interested in wedding photo will addict to nothing but just the wedding dress for its beauty and elegance.

The Coach website relies on photographs to display the products and create visual appeal. The home page is basically a collage of many different photographs. The top photograph, which fits the width of the page, advertises a new or popular product. The colors are warm and neutral, which makes the photo stand out of the page and draws the eye. Since the photo consists of many colors and patterns, black text is placed in a semi-transparent cream-colored textbook to ensure the text can easily be seen and read. The photograph also balances the page because the text box and woman are placed in the correct locations in accordance with the rule of thirds.

Under the large main photograph are other photos placed in a collage-like way with thin white borders between them. The color scheme of these photos is the same as the color scheme of the main photo, which creates connection and visual appeal. Lack of text ensures that the site looks pretty and simple instead of overwhelming.

The target audience of the website is women with enough money to buy expensive handbags, shoes, accessories, etc. The designer chose these images because they display the products and also show the class and sophistication of the brand with darker lighting, neutral colors and simplicity. The photos work together with all of the other elements on the page to create a sense of unity.

Toms is a company that sells shoes. However, they are unique in the fact that with every product that is purchased, TOMS helps one person in need – their one for one movement. The photography that’s used on their site for the One for One homepage is very effective. It is showing three young kids laughing and smiling that seem to not be in a wealthy society. But even still their happy, which portrays the image that the One for One mission brings kids in need happiness. This creates sympathy and shows people that they should buy Toms products to give back and help others. The colors are incorporated throughout the page, the orange in the header and text, the blue and green for the fill of text boxes. The colors of the photograph itself are cohesive and is an aesthetically pleasing image to look at. Warmer colors are easier to look at – the color palette of this photograph. This creates a cohesiveness throughout the page. It is also on the top portion of the page which immediately draws the eye in.

For this week’s post, I decided to use the Smucker’s webpage again because it has such wonderful photos. All of the photos on this page have a center of interest, they are clear with vivid colors, and they display what Smucker’s is all about. These photos show that Smucker’s is a family oriented company and that their products are meant to bring families together. The designer chose these photos because they most likely attract the attention of family oriented mothers and fathers with young children. The photos aren’t necessarily the lightest, however, the white font is readable against the photo and adds some contrast to the image and page.

This screenshot is from a portfolio website of Jim Ramsden. His home page features this picture of himself, and then the silhouette of his picture with imposed pictures in the background. It works well as his home page picture. 1. His tagline is “logically minded, creative at heart.” Instead of just telling his audience this, he shows it through his picture and creatively adding the pictures in his silhouettes. 2. He positioned himself well with his eyes leading the audience down to his name. 3. It is clean cut and professional so any possible employers looking at his portfolio would be more apt to look further into this experience and talent. 4. The two images that he chose to fill his silhouettes seem to juxtapose east coast and west coast which gives a hint into his career, interests and personalities.