I like the design of this poster because it is straightforward and to the point. There is no elaborate typography or coloring to convey a message. Instead, the designer of this poster decided to use basic images to convey the message that reading is fun and makes children use their imaginations. Therefore, parents should encourage their children to read more.

I think this poster in particular drives home the point that graphic design doesn’t always have to consist of elaborate typography with gradient coloring and fantastic pictures. Sometimes the simpler the design is, the better and more effective it is. I don’t feel that here’s any need for improvement with this poster because it hits the nail on the head upon first glance – reading is fun; reading is engaging; kids should read more. The design and the message are so clear that children and adults alike can understand it.

Out of all the different posters I looked through this is the one that stood out to me the most, both visually and conceptively.

The simplicity and cleverness of the poster is what makes it stand out. By visually representing both coffee and cigarettes in the & symbol, the poster conveys the essence of the film to the general audience, which according to IMDb is a “series of vignettes that all have coffee and cigarettes in common”.

I think the designer had two reasons for picking black and white for the color of the poster. One is that Coffee and Cigarettes is shot in black and white, so by choosing those colors he or she stayed true and inline with the film’s visuals. Another reason for reason is that the white resembles the color white walls will eventually turn if someone is constantly smoking near them.

The title Coffee and Cigarettes is perfectly matched up with the visual elements. The coffee cup is aligned with the word coffee, the & symbol with the word and, and the word cigarettes with the visual cigarette created by the large typography. The visual is clean and to the point. I would not change anything with this poster. The design makes it clear that it is a poster for a film. It also engrains the title of the film into the viewers mind while illustrating an important theme in the film at the same time.

Supreme is a leading brand in the street-wear industry and is popular among a varied range of demographics. Many would argue that this is a result of their use of simplicity in their designs, and this is perfectly exemplified in their primary Wordmark. What I like about the simplicity of the Wordmark is that it doesn’t just strive to be simple, it emphasizes the word “Supreme” by doing so. It’s saying, “instead of cluttering up the word with fancy blots and scripts, let’s just allow the word speak for itself,” and it does. I can also appreciate the fact they decided to not just write the word in a nice front, but almost cut the word out of the red square so that the red color makes the word more pronounced.

Black Scale is another well-known street-attire brand and has a very unique style. In their clothing, they make an effort to be dark and give their designs a kind of “classic” feel; this is also especially represented in their Wordmark. The plain, serif text accomplishes the “classic” feel to the brand and is further amplified by the script writing in the background. To add to the distinctiveness of the brand, turning the “A’s” into “V’s” was a clever decision and further contributed to the sharpness and feel of the Wordmark. Not to mention, they attempted to stay in a darker range of colors when making their design.

The first wordmark I chose was Pinkberry’s because its a logo that I’ve always been attracted to. The sans serif typeface makes it fun and easy to read. The colors and simple side logo add a refreshing look. This logo represents the company well because I would want to go get a nice froyo after looking at this.

The second wordmark I chose was Tostitos. I’ve always liked this logo because at first glance it seems pretty typical- a sans serif typeface with a bit of novelty thrown in. However at second glance you realize that the T’s and I’s are actually people sharing chips and salsa. Hence, a total representation of the company.

Like New York Times, The Washington Post has one of the most memorable wordmarks in the news industry. As a news agency of a long history of almost 100 years, The Washington Post enjoys a public image of great reliability. This gothic and old English-like wordmark reminds people of its long history which helps them trust its reputation. This old English like logo also reminds people of some classic novels written in old times. It fits the image of a news agency, which runs the business in writing industry.

Visa changed its logo in 2006. The company simply capitalizes all the letters and made it all in deep blue. The capitalized letters in slightly italic typeface is very clear and easy to remember. Deep blue color gives people an impression of profession and business. The yellow represents the richness. As a credit card company, it easily builds an image of profession, richness and simplicity by its logo.

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